Privacy Policy

Last updated: April 27, 2025

Introduction

Welcome to InsightAI. We respect your privacy and are committed to protecting your personal data. This privacy policy will inform you about how we look after your personal data when you visit our website and use our services, and tell you about your privacy rights and how the law protects you.

Information We Collect

We may collect, use, store and transfer different kinds of personal data about you:

  • Identity Data: name, username, or similar identifier
  • Contact Data: email address
  • Technical Data: internet protocol (IP) address, browser type and version, time zone setting and location
  • Usage Data: information about how you use our website and services
  • Social Media Data: Facebook page data, Instagram account data, post metrics, audience insights, and advertising data obtained through Meta's APIs with your explicit authorization
  • Advertising Data: Google Ads campaign data, ad metrics, and performance insights obtained through Google's APIs with your explicit authorization
  • Marketing and Communications Data: your preferences in receiving marketing from us

Meta (Facebook & Instagram) Data

InsightAI connects to Meta's platform via OAuth to access data from your Facebook Pages and Instagram Business or Creator accounts. With your explicit authorization, we collect and store:

  • Facebook Page names, IDs, and access tokens
  • Facebook Page post content, engagement metrics, and audience insights
  • Instagram account usernames, follower counts, and profile information
  • Instagram post metrics including reach, impressions, saves, and engagement
  • Instagram audience demographics including age, gender, location, and online activity
  • Facebook and Instagram ad account data, campaign metrics, and spend information (if authorized)

This data is used solely to provide InsightAI's analytics and reporting features. We do not sell Meta user data to third parties, use it for advertising purposes, or share it beyond what is necessary to operate the service.

You can revoke InsightAI's access to your Meta data at any time by visiting your Facebook App Settings and removing InsightAI. You may also request deletion of your data by contacting us at the email address below.

How We Use Your Information

We use your personal data for the following purposes:

  • To register you as a new customer and manage your account
  • To provide and maintain our services, including syncing and displaying your social media and ad performance data
  • To power AI-generated insights and summaries through our chat feature
  • To notify you about changes to our services
  • To provide customer support
  • To gather analysis or valuable information to improve our services
  • To detect, prevent and address technical issues

Artificial Intelligence & Third-Party AI Processing

InsightAI includes an AI-powered chat and insights feature. When you use this feature, your social media metrics, post data, and account information may be sent to Anthropic for processing in order to generate responses and summaries. This data is transmitted securely and used only to generate your requested insights. Please review Anthropic's Privacy Policy for information on how they handle data.

Third-Party Services

We use the following third-party services to operate InsightAI:

  • Supabase — database and authentication infrastructure. Your account data and social media metrics are stored securely in Supabase.
  • Stripe — payment processing. InsightAI does not store your card details. All payment data is handled directly by Stripe. Review Stripe's privacy policy at stripe.com/privacy.
  • Anthropic — powers the AI chat and insights features. Social metrics may be sent to Anthropic when you use these features.
  • PostHog — product analytics. We use PostHog to understand how users interact with InsightAI. This includes anonymized usage events and session data.
  • Vercel — hosting and infrastructure provider.
  • Meta (Facebook & Instagram) — data is fetched from Meta's Graph API using permissions you explicitly grant during the OAuth connection flow.
  • Google — data is fetched from Google Ads API using permissions you explicitly grant during the OAuth connection flow.

Payments

Payments are processed by Stripe. InsightAI does not collect, store, or have access to your credit card or payment details. Stripe handles all payment data in accordance with PCI-DSS standards.

Cookies & Analytics

We use cookies and similar tracking technologies for the following purposes:

  • Authentication cookies — to keep you logged in to your InsightAI account.
  • Analytics cookies — PostHog sets cookies to track how users interact with our service so we can improve it. This data is anonymized where possible.

You can instruct your browser to refuse all cookies or to indicate when a cookie is being sent. Note that refusing cookies may affect your ability to use certain features of the service.

Data Security

We have put in place appropriate security measures to prevent your personal data from being accidentally lost, used or accessed in an unauthorized way, altered or disclosed. Access tokens for Meta and Google are stored securely and are used only to fetch data on your behalf. We limit access to your personal data to those who have a business need to know.

Data Retention

We will only retain your personal data for as long as necessary to fulfill the purposes we collected it for, including for the purposes of satisfying any legal, accounting, or reporting requirements. Social media metrics and post data synced from Meta and Google are retained for as long as your account is active. Upon account deletion, your data will be removed from our systems.

Account & Data Deletion

You have the right to request deletion of your account and all associated data at any time. To delete your account and data:

  • Contact us at the email address below with the subject line "Data Deletion Request"
  • We will permanently delete your account, social media metrics, post data, and any other personal data we hold within 30 days

To revoke InsightAI's access to your Meta data independently of deleting your account, visit your Facebook App Settings and remove InsightAI. For Google, visit your Google Account Permissions and revoke access.

Your Legal Rights

Under certain circumstances, you have rights under data protection laws in relation to your personal data:

  • Request access to your personal data
  • Request correction of your personal data
  • Request erasure of your personal data
  • Object to processing of your personal data
  • Request restriction of processing your personal data
  • Request transfer of your personal data
  • Right to withdraw consent

Third-Party Links

Our website may include links to third-party websites, plug-ins and applications. Clicking on those links or enabling those connections may allow third parties to collect or share data about you. We do not control these third-party websites and are not responsible for their privacy statements.

Changes to This Privacy Policy

We may update our Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy on this page and updating the "Last updated" date at the top of this Privacy Policy.

Contact Us

If you have any questions about this Privacy Policy or wish to exercise your data rights, please contact us at: tech.insightaiapp@gmail.com